Posted By Tyler Dahl on 02/27/2018 in Lifestyle

Your Go-To Flooring Rules For Every Situation

Your Go-To Flooring Rules For Every Situation

This Article is Part One of "Business Design Series"

Good old interior design.  It’s a curious industry.  How can someone make a career out of decorating a house or business?  Can’t you just do design by yourself?  The answer is yes….and no.  Interior design is interesting because it looks so easy, but when you jump in, you might find yourself over your head.  I remember a particular experience where my Dad jumped in and decided what window shades to buy in an impulsive manner.  Needless to say, my mother was not too happy with his decision. 

Having finished that preface, I want to jump in right away to give you the best guide that I can with how to get the very best flooring for your business in an effort to help you not make the mistake my Father did if you are looking to get some flooring for your business.  Here are, your go-to flooring rules for every situation. 


  • Get Out of the Way of Flooring

This is the number one rule of flooring design.  Essentially what it means, is that you can’t micro-manage design.  You can’t force a look.  It has to flow naturally.  The main point to take in this article is that you should never add too many different floorings to your interior business design.  The max amount of different floorings you should ever be able to see at any one point in a room is 3 different types of flooring.  I often see people over-do flooring.  They think that an extravagant floor is a must. 

This is incorrect, however.  A floor is literally just a place to walk on that leads you through a room.  That is what your design should reflect.  You don’t have to go with only one color or style for flooring but if you put in a second or third flooring texture it should lead you to where you want people’s eyes to go in a room.  This is why you often see a different flooring underneath of furniture.  Furniture is a highlight in the room and the different flooring beneath the furniture highlights that fact.


  • Flooring Depends on Your Industry (Or Situation)

How weird would it be to walk into a car dealership on a very modern looking carpet?  Car dealerships have a garage style metallic, or polished epoxy flooring because they are an industry that will take a car and drive it into the showroom.  There is a lot of dirt and grime that comes through a car dealership and a very fancy carpet wouldn’t be appropriate. 

Alternatively, imagine walking into a business that rents tuxedos and prom dresses with the same finish as that of the car dealership?  Their business would sink immediately.  Tuxedo shops always feature a very proper wood finish or a fancy carpet finish on their floors that highlights the importance of being proper.  Some businesses have a lot of flexibility, however.  For example, should a restaurant go with tiling, or wood?  Light color or dark color?  These questions lead into the next rule perfectly.


  • Flooring Should Always Go With Your Business’s Branding

For more complex situations like restaurants, figuring out flooring can be a hassle.  If you are a coffee shop wouldn’t you want to be homey feeling and therefore feature carpet?  But what about coffee spills so maybe you want to go with a wood or tile finish?  

The answer to this question is that it depends on your brand.  I went to a local coffee shop called Firehouse coffee one time.  Their brand had a very rustic kind of homey feeling to it and they went with carpet in their store. 

I also have been to numerous Starbucks which feature a more modernized wood or tile finish.  So which company did it right?  The answer is that both of them did it right because both of them supported their brands.  Additionally, as part of the branding aspect, the flooring a business chooses should also always go with the type of product that is sold.  

An outdoor shop that sells flannels can get away with an older looking maroon and green carpet way better than a fitness store that sells yoga pants.  These differences highlight the respective business’s branding mechanisms. 

Conclusion

In conclusion, flooring is simple and complicated at the same time.  It’s simple in the fact that if you don’t overdo it and use it to lead your consumer’s eyes to your products then you won’t mess up.  It’s complicated in the fact that if you mess up how the flooring goes with your products and brand then you can quite literally hurt your business without even knowing it.


 Author Spotlight:

Tyler Dahl is a freelance writer and interior designer who has been writing for various design websites including fashion design, interior design, and graphic design for the last couple of years. In his free time, he loves spending time with his family and going camping.


Loudmouth Z Sandals

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